"Not very tasty, I have a bit uncomfortable to eat." Some time ago online discount promotion, online shopping company Xin Yi bought two home-made specialty osmanthus osmanthus cakes in an online shop, and she regretted eating it.

Online shopping foods are on the rise year by year. In the last year alone, the total transaction value of food e-commerce in China reached 32.4 billion yuan, a year-on-year increase of 47.9%, and the total transaction volume of online shopping food was 2.5%. The reporter’s investigation found that compared with ordinary food consumption in the offline market, some self-produced foods that “no added”, “all handwork”, “pure green” and “exclusive secret” were among the online foods sold. Better sales.

Online shopping for food has always been a quick and easy way, but when standardized production evolved into workshop processing, it can not help people have security concerns.

Online sale of homemade food

Only think you can't buy it

The reporter logged in to the homepage of an online shopping platform and searched for “home-made food” and discovered that there are nearly 10,000 items for sale. Homemade cookies, bacon, honey, sausages, wine, sauerkraut, blood sausage, even farmhouse sauces, pickles, and more.

Feel free to open a local specialty shop, which advertises a food. "This product is taken from the root of a wild fern root one meter deep in the wild mountain ridge, no pigment, no pollution, no pesticide, no fertilizer, is anti-aging, anti- Authentic green and healthy foods for cancer, weight loss, and lipid-lowering use vacuum preservation to make the taste more pure, soft and smooth, absolutely delicious!”

A homemade matcha cookie on the web page, the picture is very beautiful and attractive appetite. In the introduction, the shopkeepers listed product specifications, main raw materials, shelf life, and food taste, and detailedly explained the quality of the raw materials used. For example: Angar New Zealand butter, healthy without salt, rich in nutrients needed by the human body; quality of imported wheat flour Stable, rich in protein, vitamins, minerals; ecological eggs, private farm farming, etc.

The reporters at a number of homemade food stores saw that green, healthy and non-additive are almost every common selling point.

Compared to ordinary packaged foods, the price of homemade foods is much higher. Take the example of a single-headed black garlic with a price of 90 yuan per catty. The reporter saw on the Internet that the single-headed price produced by the factory was only 38 yuan/kg.

A shop reporter who specializes in selling home-made chili sauce has seen that a bottle of 400 grams of chili sauce costs 45 yuan, plus a shipping fee of 12 yuan. The price is more than twice as expensive as the chili sauce produced by food manufacturers.

Although the prices are high, the sales of these homemade food products are very large, and some products can sell tens of thousands of products in a month. The reporter saw a self-made beef jerky with a price of 147 yuan per catty, and the monthly sales reached 14,290. The sales volume of a self-made mung bean cake, known as a low-oil health family, has reached more than 6,000 pieces. The single-headed black garlic, which costs 90 yuan per catty, also sold more than 4,000 pieces a month.

Online shopping hot pursuit

"Real materials, eat with confidence!"

Ms. Li, who often buys self-made Guyuan cream cake at an online store, told reporters that Guyuan cream on the market ranges from 50 yuan to 70 yuan per catty. She bought this store and had RMB 98 yuan per kilogram of solid yuan cream. "Buying other things can be cheaper, but buying food must be expensive. I believe the publicity of this store must be handmade with real materials," she said.

The reporter saw in the store that Ms. Li purchased. This shop will upload all the materials and production process of Guyuan Paste into pictures, highlighting the truth and no additives of all the materials.

Why do consumers like online shopping for homemade food?

"Good raw materials, no additives, eat with confidence!" Miss Gao, who has been the online shopping company for the company, recently bought handmade cakes and chocolates from the Internet and attracted colleagues to try and eat. "What I buy for homemade biscuits has a shelf life of only 7 days. Shelf life is so short, there must be no preservatives," she said.

The public Xiao Cui opened an online shop specializing in selling specialty products in the northeast. His parents lived in rural Sujiatun and each year they stuffed themselves with soy sauce, preserved salted duck eggs and pickles, and he sold these parents' homemade foods. " When it comes to pure green, nothing is added, it is particularly attractive to customers, and there are some consumers who specifically recognize these things,” he told reporters.

No sanitation permit

Is food safe and conscience?

The purchase of online home-made foods has become a fashion in certain populations. At present, there are two types of self-produced food stores. First, there are physical stores. In order to expand the e-commerce business, online shops are opened. Most of these shops have production licenses and other documents. The other is a family-run, self-produced food lover testing the water shop, or producing and selling local produce. Most of these shops cannot provide proof of safety.

The reporter consulted a number of online stores that run homemade foods as consumers. In a shop selling hand-made Jiangxi specialties, when the reporter consulted the customer service whether there is a "hygiene license", the customer service advises the reporter to look at the other home, and then there is no response. Among the five online shops consulted, three shops clearly stated that they did not have food hygiene licenses and food circulation permits, but customer service will continue to introduce the shop's "conscience quality" and "integrity management." The other two did not respond directly.

However, in a number of homemade food online stores, reporters saw consumer complaints about food spoiling or eating bad belly.

Xiao Cui, an owner of the shop in Shencheng, said that he had never thought of the relevant hygiene licenses for his parents' handmade foods, and few buyers would ask for this. He also said, "When the shop was opened, the website did not ask us to provide it."

This is indeed a fact. The reporter tried to open a self-produced food store online and found that it was easy to apply to the store according to the application process. The Ping An Party of e-commerce did not impose a production license number, but only required to sign a food safety commitment.

The law will regulate

Third-party platform undertakes prior payment

It is understood that a qualified food producer must have at least the following documents: food production licenses, food hygiene licenses, health certificates, business licenses, and product quality certificates. If the seller of home-made foods does not have the above-mentioned documents, they do not have the relevant production qualifications.

In addition, Hao Yachao, a lawyer of Wai Heng Law Firm, said that according to the relevant laws and regulations, all food manufacturers must undergo mandatory inspection. After passing the inspection, relevant labels are affixed to the food packaging of the minimum sales unit. Unlabeled prepackaged foods are prohibited. Sales. The label should specify the product name, specifications, net content, production date, ingredient or ingredient list, name, address, contact information, shelf life, product standard code, storage conditions, and the general use of food additives in the national standard. Name, production license number and other information.

However, the current chaos in the online market for self-made food will soon be regulated, and the e-commerce platform will assume joint and several liability. Hao Yachao said that the first amendment to the "Food Safety Law" since 2009 has been submitted to the National People's Congress for review. One of the biggest highlights of the amendment is the regulation of online food transactions. It proposes that the providers of third-party food network trading platforms should obtain food production and operation licenses and assume responsibility for food safety management; if they fail to fulfill their statutory obligations and infringe on the legitimate rights and interests of consumers, they shall bear joint and several liabilities and pay in advance.

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