This article aims to clarify these two points: 1. At present, several medical and beauty O2O products (PC website and mobile APP) are in the initial stage, which is far from the occupation market. If the money is not at the point, the industry has already saved money and numb. So this is not the way to win. 2. Why win? The author summarizes five points and shares them with you. In the second half of 2013, the medical beauty 020 entrepreneurship received unprecedented attention from the capital. Not only the industries such as Evergrande and JD.com announced that they had entered the medical beauty, and the products already in the industry began to be frequently financed, in September 2013 and 2014. January old third-party referral platform Yuemei.com and Meierbe announced respectively to obtain millions of US dollars of A round of financing and 20 million yuan of A round of financing, the end of 2013 plastic surgery e-commerce platform, the new oxygen network announced the acquisition of 10 million US dollars of B round financing . Some reports predict that China's medical beauty market will reach 850 billion yuan in 2018. Therefore, although this fat is difficult, it still cannot prevent the influx of capital and the entrepreneur's eagerness. I believe that if you have a little observation ability, you can see that the current product form of O2O is surprisingly consistent: netizens share + doctor-patient interaction + discount e-commerce. This means that products with serious homogenization are destined to suffer a lot of slaughter and death, and now the capital that has been invested in it is not immune. Unexpectedly, the author is a market dog who is immersed in the medical beauty O2O. The reason why I can look at the wind and the clouds is still sitting on the Diaoyutai. I can only say that I want to go to the business and want to make quick money. US O2O has long been developing to occupy market share, and it is still a dead end to not want to pass these points! First of all, before you think about making money, look at the essential needs of the industry and find the core target users. Before, some people in the industry summarized the four major pain points of medical and beauty O2O: opaque doctor information, opaque surgery price, fuzzy risk of surgical items, and lack of third-party intervention in medical safety. After a large number of industry and medical institutions survey, we can summarize the basic needs of Chinese medical consumers in this environment into two words: security, privacy (and the higher the end users pay more attention to these two points). The next step is to be clear. If you enter the medical and O2O industry, who is the main consumer of the target users? Consumer Competency Survey: A market survey of the acceptance of medical and beauty consumption shows that 33% of people accept less than 5,000 yuan, which can be said to belong to the low-end population; 50% accepting more than 5,000 yuan, More than 17% of the population said that “as long as the safety is high and the price is not a problemâ€, about 67% of the consumers belong to the middle and high-end. Consumer population survey: According to the internal data of some medical and beauty O2O products, the registered users are between 18-40 years old, and the largest proportion is the women with a higher spending power, aged between 30 and 40 years old. 40% of the total number of registered users. These two sets of data are more compatible. Therefore, how to attract the middle- and high-end people of 30-40 years old to pay attention to, use and create stickiness is something that should be done with great effort. The second point is that it is enough to make a product that is not a circle user, and the business model should be clear. In the early stage of the industry's products for the public, users will follow a lot of curiosity and follow the products that are more popular and more lively. However, with the improvement of industry transparency and the long-term operation effect of products, the comparison between mature users in products and Migration is bound to happen. In the past six months of rapid development of the medical and beauty industry, I have continued to pay attention to several successful financing products. From the data point of view, both the number of online users and the number of new speakers are stable at a fixed value, and there is no increase in the number of users. Coming: Where are the millions of users who have announced their claims? Therefore, a clear business model rather than a money-sharing model is the last winning condition. In order for consumers to connect with quality goods and services, they can stay. The breadth, depth and quality of the medical and aesthetic institutions that cooperate with O2O products play a key role. Organic spirulina powder is extracted from 100% natural spirulina. Spirulina is neither an animal nor a plant, it is actually a natural freshwater alga. Its protein content is incredibly high. It also contains iron, vitamin B6, and several other micronutrients. Ensuring that micronutrient intake is maintained is very important to ensure optimal physical condition. Organic Spirulina Powder,Organic Phycocyanin,Bule Spirulina Powder,Organic Spirulina Tablets Organicway (xi'an) Food Ingredients Inc. , https://www.organic-powders.com