Release date: 2015-01-09 A large number of pharmacies face survival difficulties, thin profits, insufficient talents, no features, where to go in the future? Who might be the winner? It is said that after the prescription drugs are lifted, the pharmacy may usher in the spring, but how can it be transformed in the end, how is the role of the future pharmacy positioned? There are several ways of capital in the market after the opening of prescription drugs, all the way is e-commerce, may be the most active, although the current resistance is also very large, prescription outflow is still very difficult, mainly limited to the OTC market. Their advantage is the ability to source and manage customers, the lack of the last mile and offline cooperation. Unlike other products, medicine is only a migration of product sales channels from offline to online. Medicine is a product bundled with services. The short-tailed direct-selling drug is bound to fall into price wars and can't keep users. Even if the prescription comes out of the hospital one day, the service is the key to catching customers. Big sale can allow users to buy more clothes, but won't buy more bags. On the contrary, in the big environment where hospitals monopolize and sell drugs for many years, the large-scale price reduction of drugs on the Internet will bring distrust to patients. After all, drugs are different from clothes and home appliances, and more are safety considerations. Therefore, price is one of the choice factors, but under urgent circumstances, it may not be the first consideration. The demand for most medicines is urgent. Who can make the road from prescription to convenient for users to get through the process, and know how to use the medicine after getting the medicine. If there is any problem after consultation, who can really catch it? user. The other way is the pharmacy. Traditional pharmacies have realized their own crisis and started the Internet layout, such as Dr. Chun Yu and the pharmacy of the common people. The biggest advantage of traditional pharmacies is geographical location, but the disadvantage is the lack of customer management and marketing capabilities. For most patients with mild and acute illness, they tend to take medicines nearby, and most people may not be close to asking for a small amount of money to go online. The layout around the hospital and community has become the biggest advantage. Network pharmacies may be more attractive to chronic patients, but they also have to use the offline pharmacy to complete the last mile. The pharmacy is currently operating in a traditional mode, and the service environment and atmosphere are not good enough to satisfy young users. The pharmacy also lacks the technical skills and marketing experience of user management, and has only passively sold products for many years. Future pharmacies may play multiple roles. In addition to product sales, pharmacies may become hubs. One is the hub of data, and the prescription brings a lot of customer data, including medication and medical history. With data, you can work with follow-up services, including accurate product pushes, medical services such as chronic disease management, and rapid testing. The other is the hub of service. The pharmacy is very likely to become a telemedicine point in the future. If it can be equipped with a quick check instrument, such as blood pressure and blood glucose check, height and weight, eyesight and other quick check, it will greatly increase the user's stickiness and increase. User interaction. For example, Walgreen, the US chain pharmacy giant, has turned itself into a medical data platform to capture customers through rapid clinics, product sales and health management. Finally, it is the hub of online and offline. Platforms and offline stores have their own advantages and disadvantages, while pharmacies can become transit stations to get through these two points. Source: Village Diary
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