In November last year, Nanjing Xijian officially launched the intelligent hardware product “Palm ECG” of ECG monitoring. Recently, Xijian also launched a sports ECG monitoring Run, which was cut into the mobile medical field by ECG monitoring.

Among all the intelligent hardware products, there are not many products dedicated to ECG monitoring. Compared with blood pressure and blood glucose monitoring, ECG monitoring has a higher professional threshold. Why does Nanjing Xijian have to access this vertical and niche market?

Nanjing Xijian Wang Changjin was a practitioner of traditional medical equipment. He found that although this market is vertically subdivided, it is very large. Only calculated by Chinese patients with heart disease and discharge (10 million / year), mobile heart rhythm monitoring service is a market of over 10 billion. According to the self-monitoring needs of patients with atrial fibrillation (10 million), the demand for ECG for individuals and families can reach 10 million, and the scale is 10 billion.

One of the pain points of these patients in need is that if you want to know your heart rate, you need to go to the hospital to do an electrocardiogram, which is still far away from daily monitoring.

“Palm ECG” is a hardware product that can be used for daily monitoring. The hardware uses single-lead ECG monitoring and consists of an ECG collector and a client APP. The hardware connects to the iPhone and Android devices through the USB or headphone port, records the real-time heart rhythm, and generates an electrocardiogram; after transmitting the generated electrocardiogram to the management end of the “Palm ECG” through WeChat, not only can the simple ECG monitoring and diagnosis be obtained after automatic data analysis. It can also be transmitted to the relevant responsible doctor in real time to get the doctor's diagnosis and advice.

At present, Xijian has obtained investment in innovative workshops. Qiu Hao, a partner of the Innovation Workshop, believes that Xijian has gradually entered a business model based on mobile health services through its handheld ECG products. Currently, this market is still in a blue ocean. Domestic BAT has built its own platform system, and few people focus on the vertical market.

Recently, Xi Jian also launched a “Caring for Programmers” campaign, which aims to increase the awareness of young programmers about their own heart problems and to guard against risks in their daily lives. Xi Jian provides professional solutions for programmers who are at high risk of sudden cardiac death. Collect accurate ECG data through “Palm ECG” and combine the advice of professional doctors to help programmers prevent heart disease. , reduce the probability of sudden death.

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