Release date: 2017-04-07

Since the beginning of this year, the hotspots of the mobile medical industry have been occupied by "Internet hospitals" or "artificial intelligence", and the hot online consultation mode of the initial stage of Internet medical treatment has begun to suffer. With the Internet as the carrier and technical means, mobile doctors who provide online disease health consultation and guidance to doctors have become “chicken ribs”. Where is the value of existence? Recently, the third-party research institute, Analysys think tank and Dr. Chun Yu jointly released the "China Mobile White Paper (2017)" (hereinafter referred to as the "White Paper"), and answered these questions.

Mobile consultation surpasses the "light consultation" mode

According to Analysys statistics, the market scale of the mobile medical industry has increased year by year, reaching 10.56 billion yuan in 2016, an increase of 116.4% compared with 2015. The analysis believes that although mobile medical care accounts for less than 1% of the entire medical market, it also shows that the stock space is huge. It is expected that the mobile medical industry market will exceed 20 billion yuan this year.

In 2011, when Dr. Chun Yu did not have the ability to integrate medical resources in all aspects, he launched a “light consultation” service based on real-time interaction of mobile APP, and helped users solve health consultation problems through doctor-patient question and answer. In view of the technical level and policy environment at that time, Dr. Chun Yu referred to such services as “light consultation” and only provided question and answer consultation services.

According to the independent third-party monitoring data of Analysys Think Tank and the operation data of the user and doctors in the first three quarters of 2016, Dr. Chunyu has made a portrait of the Chinese Internet medical industry based on mobile consultation. According to the data, more than five years have elapsed, and “online consultation” has not been replaced. “Internet hospitals” launched by major public hospitals, such as pharmacist services launched by pharmaceutical companies, “to ask doctors” introduced by Lilac Garden, etc. All provide medical and health services through mobile consultation.

However, the mobile consultation has already bid farewell to the era of “light consultation”, and its technical content is not differentiated by graphic, voice or video. According to the White Paper, for the traditional medical treatment process, mobile medical consultation actually plays the role of process reengineer and service connector. With the progress of informationization and intelligence, the pre-diagnosis, diagnosis and consultation are connected through mobile consultation. Afterwards, it has become a common service. Triage, inspection, follow-up, and even prescription circulation, drug delivery, etc. can be connected and implemented through mobile consultation.

Analysys believes that mobile medical consultation is still the only mature Internet medical service, which plays an important role in optimizing medical resource allocation, reconstructing medical treatment process and improving patient experience. It is Internet medical treatment from online medical treatment to online treatment. The basic tools of evolution and the means of connection have long surpassed the "light consultation."

Female users in first-tier cities become the mainstream of consultation

Judging from the use of doctors, in the first three quarters of 2016 alone, there were 174,839 doctors who provided mobile consultation services through Dr. Chun Yu. The data shows that the average daily duration of Dr. Chun Yu’s doctor-end active users has exceeded one hour, far exceeding the doctor-end users of other similar enterprises; the number of open-ups has also remained at an average of 12-16 times, while the industry’s average open The number of times is about 5 times.

However, the reporter found that compared with the data of 500,000 registered doctors and more than 90 million registered users announced by Dr. Chun Yu's official website, the above-mentioned consultation data also highlights that the activity of “online consultation” is not as high as imagined.

From the user's point of view, the analysis data provided by the White Paper shows that the consultation is still the most user-selected service, followed by registration and medical academics. Analysys analysis believes that the frequency and time of user service use increases, indicating that users have gradually developed their habits.

Correspondingly, the population indicators for selecting mobile consultation services are further clear. According to industry data, online consultation services have already completed user education and service popularization in first-tier cities, and are expanding to second- and third-tier cities. The characteristics of the crowd are characterized by more female users, more concentrated in the first-tier cities, and more frequently asked questions users under the age of 40.

This feature is in line with the White Paper's highly consistent analysis of the doctor's and client's departmental activity analysis in the first three quarters of 2016, namely, women, children, internal and external departments, and solving problems through mobile consultation. The total number of users is the largest; at the doctor's end, the number of doctors providing services in these departments is relatively concentrated. The shortage of pediatricians is also reflected in the mobile consultation platform. The total number of questions is 16.1%, but the number of doctors only accounts for 6.2%.

The White Paper also conducted a TGI analysis of the departmental distribution of active doctors. The results showed that the plastic surgery department, surgery, dermatology, ophthalmology and pediatrics were ranked in the top five, that is, the five departments were provided online. The proportion of doctors in medical services is higher than that of doctors in these departments. In other words, many medical problems in these departments can be solved directly by mobile consultation.

Online medical treatment to online treatment

Internet medical development has been going on for several years, from the initial online consultation to the explosive growth of Internet hospitals. Although the people have passed away, the debate about "medical + Internet" or "Internet + medical" continues. Many people in the industry believe that the simple online consultation mode has touched the ceiling, and medical care still has strong offline attributes. There are not many things that can be solved online.

On March 19th, news of 15 Internet hospitals including Dr. Chun Yu settled in Yinchuan sensationalized the industry. Why did Dr. Chun Yu, who has been focusing on the “online consultation” business, enter the Internet hospital? In this regard, Chun Wan doctor brand and strategy director Tan Wanneng pointed out that the current domestic Internet hospitals can be roughly divided into two genres, one is the "hospital + Internet" group represented by physical hospitals and hospital information service companies, the main The goal is to transform the "local area hospital" that was originally confined to the hospital and independent of each link, and transform it through the Internet. Another genre is a faction represented by major Internet medical companies. "Although the Internet medical enterprises are distributed in the fields of registration, consultation, testing, surgery, medicine, follow-up and even general health, the Internet hospitals of various enterprises are also inconsistent, but after a period of development, the overall goal gradually converges, that is, I hope that it will become an online hospital that can really solve health problems through Internet means. Such online hospitals must solve the problem of medical access (acquisition) and the problem of export (treatment). An Internet service platform under the support of technology and data provides an interface to connect all aspects of medical services and can generate new services."

Tan Wanneng believes that compared with his peers, Dr. Chun Yu’s entry into the Internet hospital has been considered a “post-issue”, mainly because the first type of Internet hospital is neither his own nor the main business of Chunyu; the second type of Internet hospital is now There is no significant difference between the stage and the “open online consultation platform” that Dr. Chunyu has launched in August 2016. This time, I finally decided to enter the field of Internet hospitals. Because of the geographical nature of medical care, we cannot access all resources by simply building an online platform. We need to expand differentiated businesses according to different regions and different groups of people. "With the Internet hospital platform, complementing the online platform and differentiating its business content, it is expected to realize the Internetization of the whole link of medical care more quickly, and finally solve the shortcomings of the current stage of online medical treatment."

As for the online consultation business, Tan Wanneng said that at present, whether it is an Internet hospital established by a public hospital or an Internet hospital built by an Internet company, the front-end digitization module such as the registration and registration is still one of its main functions. Moreover, Dr. Chun Yu has already bid farewell to the “light consultation”, and the resource integration around the online consultation platform is no different from the existing Internet hospital. "Online consultation featuring mobile doctor-patient interaction will still be the main means of connection for Internet medical care. The competition between companies is not only the number of connected doctors and patients, but also the resources of all links in the medical chain integrated through this method. The ability." Tan Wanneng pointed out that as the "original ancestor" of online consultation, Dr. Chun Yu will continue to use online consultation as his core business, and will be online on the basis of the already mature online consultation open platform. The link gradually evolved into online disease treatment, and finally realized the Internetization of all aspects of medical treatment. "As for the means of realization, it is called an open platform, or an Internet hospital, it is not important."

Source: Mobile Medical Circle

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