27-year-old rhinitis patients fall after surgery: Baidu was sued for hospital bidding ranking

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Because a 27-year-old rhinitis patient died after surgery, the hospital and Baidu, which provided the bidding service for the hospital, were sued by the family of the patient.

Patient Zhang Rui’s fiancé Yang Hu (pseudonym) said in an interview that Zhang Rui searched for medical information through keywords such as “Urumqi Rhinitis Hospital” and selected the first-ranked Urumqi Edward Hospital in the search results (below) Referred to as "Edward Hospital") treatment. Zhang Rui suffered from emotional abnormalities, psychological disorders, and psychotic symptoms after his surgery. He eventually fell. The judicial appraisal opinion entrusted by the family member shows that there is an indirect causal relationship between the medical behavioral fault and the death of the patient.

Baidu's medical bidding ranking has been controversial for a long time, but Baidu's public case of being sued is extremely rare. The reporter was informed that Zhang Rui’s family had a total claim of RMB 674,000. In March of this year, Baidu received a complaint filed by the court, a notice of responding, a notice of proof and a subpoena. Zhang Rui’s parents’ lawyer said that Baidu has filed a jurisdictional objection to the court.

The reporter contacted Baidu public relations staff on the morning of March 31 to get the relevant information. As of press time, no reply was received.

27岁鼻炎患者术后坠亡:百度因医院竞价排名被起诉

Surgery performed on the day of the visit

On August 27, 2016, Zhang Rui entered the Edward Hospital for the first time. Outpatient medical records show that Zhang Rui complained of "nasal congestion, rogue for several years", the doctor's diagnosis is that Zhang Rui suffers from allergic rhinitis, nasal septum deviation, sinusitis, hypertrophic rhinitis.

The doctor performed an operation on Zhang Rui on the same day. The surgical record was recorded. From 1:30 to 2:50, the doctor performed bilateral anterior ethmoid nerve block, nasal septum correction, and middle and lower turbinate ablation for Zhang Rui. On the same day, Zhang Rui paid a total of more than 4,000 yuan to the hospital.

Yang Hu told reporters that Zhang Rui had a cold nose and drooling before. He had not treated it before, but the wedding period was near. She hoped that she could be cured before marriage, and she found Edward Hospital on Baidu. The result of Yang Hu’s subsequent application for notarization showed that after entering “Urumqi Rhinitis Hospital” in Baidu, “Urumqi Edward Hospital” ranked first in the search results, and the words “advertising” were marked in the lower right corner of the article.

"Ordinary people always think that the top ranked must be a very good hospital." Yang Hu recalled that after the operation of the hospital, Zhang Rui's nasal cavity was very painful, almost no sleep for three consecutive days, and later sleep sometimes did not exceed two hours. Yang Hu said that on September 3, Zhang Rui’s nose was bleeding and he rushed to the hospital. After that, she also had symptoms such as fear and nonsense. She often dreamed of bleeding in her nose. “When I woke up, I was trembling and my spirits were very poor. ".

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